Hershey Kisses Jewelry
T wenty seven years ago a retail jewelry store was opened on Nassau Street in NYC. After a few years, an opportunity presented itself and a second store was opened at the World Trade Center. With this transition the establishment of the New Company name evolved – “World Trade Jewelers”. Then with the wake of the terrible tragedy on September 11, 2001 the business owners decided to take this time to jumpstart the wholesale division which leads us into today’s story. A new diamond wholesale jewelry business plan went into action in 2002 and along with it came licensing opportunities like the Hershey’s Kiss. Few times has a Brand such as Hershey’s paired themselves with a Fine Jewelry house. This new found relationship has been a fun and exciting partnership. The relationship has paved the way for multiple jewelry venues which has allowed “World Trade Jewelers” to cross over into Fashion as well as Fine Jewelry products. The wholesale company has developed Hershey’s product...